Socials
ASG thought leadership campaigns — Ben on Mondays (practitioner/strategist), JJ on Thursdays (founder/operator)
Ben Booher · Chief Strategy Officer
Purpose-Built
A weekly series on why AI that's engineered for the work outperforms anything off the shelf.
Ben's Campaign — Purpose & Thesis
Ben's 17-week LinkedIn campaign establishes AxiomStream Group as the authoritative voice on purpose-built AI for professional services firms — with a primary focus on wealth management and RIAs. Written from the perspective of a practitioner who has seen AI implementations succeed and fail, Ben's voice is direct, specific, and occasionally contrarian. Not a marketing department — a smart operator who built something.
Core Thesis
Most AI implementations at professional services firms fail because they deploy generic tools without organizational context. The firms winning with AI treat implementation as a knowledge transfer exercise — loading firm-specific context, integrating into actual workflows, and building shared intelligence rather than individual productivity tools.
Target Audience
Primary
RIA principals, fee-only advisors, wealth management firm owners ($100M–$2B AUM)
Secondary
CPA firm partners, corporate finance directors, general counsel at mid-market firms
Voice
Smart practitioner who built something — direct, specific, occasionally contrarian. Not marketing.
Cadence
Mondays — published under Ben Booher's LinkedIn profile. Aligns with JJ's Thursday posts.